There’s no denying the influence of social media on the modern marketing scene. Since the advent of Web 2.0, social media has exploded in popularity, influencing everything from entertainment to national elections—and therefore the political landscape of the entire world.
The key element of social media’s effectiveness is its reach. 2.46 billion people have some kind of social media account, and most of those users belong to the big names: Facebook, Twitter, and Instagram, among others.
Marketers can access vast numbers of people from diverse backgrounds for free, or at a much lower cost than traditional marketing. Over half of surveyed social media managers say it has positively influenced their sales. On top of that, social media provides a great deal of analytic data that can shape future marketing campaigns.
Yet managing a large number of social media accounts for the purposes of marketing comes with its challenges. That’s why social media marketers turn to technology—such as residential IP proxy services—to help maximize their investment in social media.
Current Challenges in Social Media Account Management
Social media marketers use the various channels in a fundamentally different way than individual users. Marketers often need to coordinate and deliver large volumes of content at high frequencies through multiple accounts. They’ll also use scheduling and automation tools to reach the largest audience possible.
These needs sometimes lie at odds with the goals of the platform administrators. Social media is vulnerable to spam and bot accounts, which can negatively impact the experience of the average user. That’s why social media platforms use IP detection, email verification, and their terms of service to reduce spam.
Unfortunately, these same systems can keep a legitimate marketer from successfully delivering their content to an audience.
Some platforms will ban accounts originating from a single IP, particularly if they detect that the end user represents a business. They might also block an IP they flag as suspicious due to an above-average level of promotional activity.
The impact on account managers has become more apparent in the wake of recent concerns about “fake news” and extensive propaganda appearing on social media. Sites like Twitter have already taken steps to better define and eliminate automated behavior. Users managing multiple accounts can and will get caught up in the crossfire if they fail to adjust their strategy.
The good news? There’s a solution to these challenges: residential IP proxy services.
How Residential IP Proxy Services Facilitate Social Media Account Management
By using residential IP proxy services, a user can manage multiple social media accounts without the threat of a platform’s user experience initiatives derailing a marketing campaign.
Residential IP proxy services overcome the problem of auto-detection. It’s easy for a platform to locate and block IPs delivering coordinated content. With residential IP proxy services, the account manager can operate from multiple IPs that share no obvious connection.
While it’s possible to use datacenter IPs to disguise your traffic, these can be identified and blocked by any platform looking for them. Despite offering a possibility for anonymizing traffic, datacenter IPs are too conspicuous for some uses—many sites block them by default, only allowing residential IPs through.
Residential IP proxy services offer the same IPs used by the average user. These don’t stand out from a website’s regular traffic, as they use real IPs provided by Internet service providers (ISPs), which makes it even harder for social media platforms to detect the proxy user. This allows a marketer to manage multiple social media accounts and reduce the chance they’ll be flagged for spam practices.
Account managers can use the same principle as financial diversification to protect their social media accounts. When working on a single platform, they can create each new account from a different residential IP. Diversifying your IPs in this way acts as a kind of firebreak, obscuring the link between your active accounts.
In the event one of your accounts does receive a ban or a limit on your activity, the platform won’t be able to identify a connection between the offending account and the other accounts you manage.
Social media platforms are wise to the use of residential IPs, however. If an account manager uses a different IP every time, the platform might suspect the use of proxy services. This is why it’s important that your residential IP proxy services also allow you to use a static residential IP for each account.
With so many IPs to manage, an account manager should also consider how they’ll keep them organized. The most advanced residential IP proxy services also include management tools such as apps to keep your various IPs straight.
With residential IP proxy services, static IP allocation, and management tools, you can protect your investment by ensuring no single action can bring an end to your accounts.
Protect Your Social Media Marketing with Residential IP Proxy Services
Modern brands rely heavily on social media for marketing. They simply can’t afford to have those efforts undermined by excessive platform-led user experience initiatives.
Even a single impacted marketing campaign would result in wasted advertising budget and lost impressions. In the worst-case scenario, a marketer could see their accounts shut down altogether.
By using residential IP proxy services, you can manage multiple social media accounts without the looming fear of banned IPs.
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