In a previous blog post, we discussed the differences between data scraping and web crawling. Today’s article will dive deeper into the specifics of what is data scraping, and how real residential IP proxy services can facilitate this process.
Data Scraping Definition
Data scraping—also known as web scraping—is the process of extracting information from the internet into a local database (such as a spreadsheet) on your local device. This process leverages software to automate data collection, an otherwise highly time-consuming and tedious task.
Use Cases for Data Scraping
People and organizations carry out data scraping for a variety of reasons. Generally, the overarching purpose of web scraping is to automatically research and/or relay information from a website to another destination. Here are some of the most common use cases for data scraping:
Automated lead generation
By leveraging data scraping techniques, it is possible to create an automated lead generation system. This system relies on software to automatically perform such lead generation tasks as:
- Searching LinkedIn for prospects or businesses which meet your ideal buyer persona;
- Scanning Google Maps for local B2B leads;
- Browsing social media profiles for contact information;
- And much more.
By offloading these arduous tasks to a web scraping tool, you free up valuable time to qualify prospects and close sales.
Online reputation management
Considering how 87% of business executives deem online reputation management (ORM)—that is, the process of monitoring your brand’s web-based reputation and community feedback in real-time and addressing issues on an ongoing basis—as more critical than managing other corporate risks, it should come as no surprise that many organizations are applying data scraping to facilitate their ORM needs.
From a consumer perspective, the vast majority (about 85%) of customers search the web for authentic, peer-to-peer feedback on a brand before completing a purchase. Depending on the nature of the business in question, customers may turn to online hubs such as Yelp, Facebook, Google, or Twitter (to name just a few) to research a company’s reputation. It is imperative that you keep track of your online reputation and maintain control over the narrative surrounding your brand.
Data scraping can be used to quickly and automatically aggregate a holistic snapshot of your internet-wide customer base’s sentiment towards your brand, allowing you to efficiently understand and strategically address your clientele’s potential concerns at scale.
With such a vast amount of e-commerce outlets available at our fingertips in today’s digital business environment, comparison shopping is not as easy as it used to be—there are simply too many online merchants to feasibly compare prices manually!
Thankfully, data scraping simplifies and expedites the price comparison process by enabling you to algorithmically import and sort product or service prices from a large number of vendors in a matter of minutes or hours, versus days or weeks. In fact, there are a number of web applications in such verticals as travel and fashion, among others, that have built their very offerings on letting users scrape numerous online menus of pricing for a fee or commission on referred sales.
Real Residential IP Proxy Services Facilitate Data Scraping
While data scraping is an incredibly valuable method of procuring information from a wide array of online resources, it comes with the inherent risk of websites serving you unreliable data or even blocking you from their domain altogether if they detect that you’re scraping their content.
Such risks can be mitigated by using a real residential IP proxy service such as IP Ninja. The company’s residential IP proxy services enable you to effectively tap into a network of millions of real IP addresses provided by internet service providers (ISPs) around the world with the click of a button.
If you opt for IP Ninja’s traditional residential proxy service, you gain access to both mobile and residential IPs to ensure reliably accurate information during your web scraping campaign. Alternatively, the company’s groundbreaking 1B Proxy service enables larger organizations with more complex needs to avail of a REST API proxy with almost one billion mobile residential IPs.
Regardless of which solution best suits your data scraping needs, one thing is for certain: Using a real residential IP proxy service for web scraping guarantees that you won’t waste your time or money on aggregating unreliable information from the web—an intelligent business case for companies of all sizes.
Start Data Scraping with Residential IP Proxy Services Today
Now that you have a better idea of what data scraping is, what it’s used for, and how much residential IP proxy services benefit the web scraping process, hopefully, you will be inspired to take action and launch your next data scraping push today.
If you’re ready to utilize technology to enhance your company’s productivity, contact IP Ninja to learn more about our various solutions tailored to each of our clients’ unique needs.