In today’s digital business landscape, your brand’s online reputation is more important than ever.
In fact, according to the Content Marketing Institute, 89% of B2B marketers consider brand awareness their highest priority, even more so than sales or lead generation. Moreover, 77% of marketers claim that branding is imperative for growth. And if these qualitative statistics are not intriguing enough, the status of your brand correlates directly to your bottom line: Forbes reported that businesses with well-perceived brands produce a higher profit margin than their competitors.
So, if your brand’s online reputation is so important, what exactly does this term encompass? According to Marty Neumeier, a prominent figure in the field of branding, “a brand is a person’s gut feeling about a product, service, or organization.” Therefore, in order to protect your brand’s online reputation, you must first identify and manage the highest-impact online “touch points” between your company and your audience.
Digital advertising and organic social media marketing comprise two of these critical touch points. As such, it’s important to proactively monitor these channels to make sure that everything conveyed is consistent with your desired branding, and accomplishes the ultimate goal of instilling a positive feeling towards your offering.
Challenges with Digital Advertising and Organic Social Media Marketing
In our globalized, hyper-competitive online environment, ensuring quality and consistency in your brand messaging across the two aforementioned channels is easier said than done.
As for digital advertising, no brand is immune to the risk of ad fraud. This occurs when bad actors hijack digital ads for their own benefit, typically using such tactics as generating fake clicks or downright ignoring your desired advertising specs. This risk exposes your brand’s reputation to potentially devastating impact, for example, if an unreliable ad publisher displays your ad on a low-quality domain or alongside inappropriate content.
When it comes to organic social media marketing, brand managers these days need to disseminate mass amounts of content, oftentimes across numerous social media profiles. This can be supplemented with publishing automation tools, however, most social media networks use authentication techniques like IP detection and email verification to block—or even ban accounts that perform—such necessary brand management activities, in an effort to minimize spam and low-quality contributions.
Thankfully, these high-value online brand management activities do not need to be repressed or impacted whatsoever for technologically-savvy marketers—and IP Ninja’s real residential IP proxy services are an ideal solution.
IP Ninja’s Residential IP Proxy Services Protect Your Brand’s Online Reputation
IP Ninja provides a one-stop solution for all of your online brand reputation management needs—specifically in the form of its residential IP proxies services. Boasting a network of millions of real residential IPs across the globe, IP Ninja allows you to securely and reliably verify your digital ads and manage numerous social media profiles at scale, risk-free.
In the case of digital advertising, IP Ninja’s service enables you to protect your brand image by granting you access to a wide range of foreign IP addresses that have been issued by the internet service providers (ISPs) of those respective countries. This helps bypass the tendency for online services—including ad publishers—to display content custom-tailored to the viewer’s IP address location. By using a residential IP proxy service to view the content from the perspective of a genuine local viewer, you can be 100% sure that your brand’s image is preserved.
Similarly, for the purpose of organic social media marketing, IP Ninja’s services empower marketers to circumvent the issue of auto-detection by social media networks. Leveraging the company’s vast network of real residential IPs, you can manage numerous social accounts that have no apparent connection. This lets you avoid being flagged or banned for what could be misinterpreted as an unsolicited promotional activity—when in reality you’re doing what you need to do in today’s noisy online marketplace to protect your valuable brand reputation.
Proactively Protect your Brand Reputation Today
If you’re looking to future-proof your brand by ensuring that you have the technological means in place to efficiently manage your online reputation at scale, IP Ninja is the perfect solution. Contact us today to learn how our services could help your company get ahead of the competition.
With over 70% of brand managers citing that the development of an online reputation is even more valuable than driving direct sales, ask yourself: Can you really afford to get left behind?